The friendly team of local, professional and efficient staff, led by Directors Stephen and Simone Binks, offers a wealth of experience and knowledge of the local sales market. With a good understanding of the local area and property market, clients are advised on the optimum marketing strategy with a view to achieving the best possible price for their property with as smooth a transaction as possible. The team has a genuine interest in the people and property dealt with and it is this care and attention to detail with a proactive approach that bring the results our clients expect.
As a smaller, independent agency, we can offer a bespoke service and guarantee to devote the necessary time to each client, ensuring a clear line of communication throughout the entire process. For added peace of mind and reassurance, Binks is a licensed member of the NAEA (National Association of Estate Agents) guaranteeing a reliable agent giving a professional service. The Company is also a member of the Property Ombudsman Scheme.
At the core of the business and as a service-based Company, our staff are the very best in the business and specialise in the areas in which they work. We recruit staff who are completely passionate about the industry, have a broad knowledge, the best contact network and are customer-focused. Our senior colleagues have been with us for a number of years, taking great pride in the Company and the values driven by Simone and Stephen Binks. Team spirit is one of our fundamental principles whilst healthy but controlled competition is encouraged in order to get the very best results for our clients. The culture at Binks promotes high values focussed on customers, reputation, trust and performance. We are very proud of our people and have a customer-orientated organisation strategy known as Binks 360, which can be viewed on the chart.
Furthermore, to openly demonstrate this enthusiasm to our new clients, we welcome feedback from all our current or historic clients.
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Our Sales, Lettings and Management track record is best illustrated in our property archive. An agency should be able to adequately demonstrate its market share and the style of property it is renowned for. To help prospective clients of the firm, we have compiled a database of properties sold by Binks throughout the group. If you are about to come to the market yourselves, take the opportunity to browse this section, as well as the current section of property for sale and judge our success rate for yourselves. We are extremely proud of our record and we work continually to improve our profile.
Additionally, we believe word-of-mouth speaks volumes for the service you will receive from Binks and over the years, we have welcomed back clients time and time again. We are renowned for creating bespoke estate agency solutions for all our clients and every client will receive a personal service.
The personal contact and touch we offer should never be replaced but we see technology as a tool and a solution to enhance the qualities of a property and speed up methods of communication. This is why we constantly drive innovation in the marketing of our clients’ properties. In 2014 we launched our new Binks website, which automatically adapts to the user’s experience. This allows properties to be clearly marketed across all viewing platforms – desktop, tablet and mobile, removing the need to download specialist apps. This is unique in the markets in which we operate and ensures your property has maximum exposure to potential applicants, is marketed correctly and looks beautiful to the end-user.
We are constantly evaluating to ensure we provide market-driven premium client estate agent services. Such services include bespoke marketing solutions, such as property videos, CGI for developers, elevated mast photography and e-brochures.
Having quantifiable, qualitative professional information counts. When we value a property we extensively research the key drivers of the local residential property market, helping you to sell your property in the best way possible at the most appropriate price.
A key component to the Sales process is the marketing management and strategy taken for each property. When talking to a client we try to understand the key requirements of the client and ensure we put together a bespoke marketing plan with the objective to ensuring a client’s property obtains maximum exposed to the market. Selecting an independent firm allows the client flexibility to choose the most appropriate marketing mix, rather than a more ridged corporate-based processes.
At Binks we also believe it is important for the Client to understand the analytics behind our marketing strategies. Doing this helps give the client confidence on the property price, the marketing plan and the services offer by Binks.
Depending on the client’s requirements, our staff will advise if they feel that the property would benefit from national press publicity. We are able to offer advantageous national advertising rates through our chosen advertising agency network in magazines such as Country Life and the property supplements of a number of national newspapers.